Aadi Mahotsav

About Aadi Mahotsav:

• It is an annual Tribal Festival that was started in the year 2017.
• It is a joint initiative of the Ministry of Tribal Affairs & Tribal Cooperative Marketing Development Federation of India (TRIFED).
• Aim: It aimed to familiarise the people with the rich and diverse craft, and the culture of the tribal communities, in one place.
• Theme: “A Celebration of the Spirit of Tribal Crafts, Culture and Commerce”

Key facts About TRIFED

• TRIFED came into existence in 1987 under the Multi-State Cooperative Societies Act, of 1984.
• It is a national-level apex organization functioning under the administrative control of the Ministry of Tribal Affairs.
• Objectives of the Organisation: Socio-economic development of tribal people in the country by way of marketing development of tribal products.  
• The organisation assists tribal people in exploring and creating opportunities to market the developed products in national and international markets on a sustainable basis.
• Under the TRIBES Indiabrand, the sourced handcrafted products from the tribal people are sold.