About Advertising Standards Council of India:
- It is a voluntary self-regulatory organisation of the advertising industry in India. It was established in 1985 and is registered as a non-profit company under Section 25 of the Company Act.
- It comprises members from marketing, creative, media, and allied companies in India. It is committed to the cause of self-regulation in advertising, ensuring the protection of the interests of consumers.
- Purpose of the ASCI code: To control the content of advertisements, not to hamper the sale of products which may be found offensive, for whatever reason, by some people.
- Functions:
- It seeks to ensure that advertisements conform to its Code for Self-Regulation, which requires advertisements to be legal, decent, honest, truthful, and not hazardous or harmful while observing fairness in competition.
- It looks into complaints across all media, such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/website, product packaging, brochures, promotional material, and point-of-sale material, etc.
- It is a part of the Executive Committee of the International Council on Ad Self-Regulation (ICAS).
