Advertising Standards Council of India

May 24, 2024

Recently, the Advertising Standards Council of India (ASCI) has processed complaints against 101 advertisements (ads) featuring celebrities.

About Advertising Standards Council of India:

  • It is a voluntary self-regulatory organisation of the advertising industry in India. It was established in 1985 and is registered as a non-profit company under Section 25 of the Company Act.
  • It comprises members from marketing, creative, media, and allied companies in India. It is committed to the cause of self-regulation in advertising, ensuring the protection of the interests of consumers. 
  • Purpose of the ASCI code: To control the content of advertisements, not to hamper the sale of products which may be found offensive, for whatever reason, by some people.
  • Functions:
    • It seeks to ensure that advertisements conform to its Code for Self-Regulation, which requires advertisements to be legal, decent, honest, truthful, and not hazardous or harmful while observing fairness in competition. 
    • It looks into complaints across all media, such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/website, product packaging, brochures, promotional material, and point-of-sale material, etc.
  • It is a part of the Executive Committee of the International Council on Ad Self-Regulation (ICAS).