Nov. 21, 2020

LIC of India has launched a New Business digital application named ANANDA.


  • ANANDA will enable an agent to complete a policy even without physically meeting the customer.

  • This application has evoked tremendous response from all intermediaries of the Corporation.

  • LIC has come up with this initiative to facilitate the process of proposal completion which is totally paperless and completely digital. The process of new business completion has been re-engineered by converting physical formats into digital ones.

Source : PIB