ANGIKAAR CAMPAIGN

Aug. 30, 2019

Union Minister for Housing and Urban Affairs announced “Angikaar”, a campaign for change management.

About: 

  • The campaign will be rolled out in all Pradhan Mantri Awas Yojana (Urban) [PMAY (U)] cities.

  • It will be initiated in all target cities on 2nd October 2019 and culminate on the occasion of Human Rights Day, 10th December, 2019.

  • Angikaar has been launched for social behaviour change, focusing on issues such as water & energy conservation, waste management, health, tree plantation, sanitation and hygiene for beneficiaries of completed houses under PMAY (U), through community mobilisation.

  • For this purpose, the campaign will converge with schemes/services of various urban missions and other central ministries dealing with these subjects.

  • The convergence would especially focus on Ujjwala for gas connection and Ayushman Bharat for health insurance to the beneficiaries of PMAY (U).