The Asian Tea Alliance (ATA), a union of five tea-growing and consuming countries, was launched in Guizhou in China.
About:
Members of the alliance: Indian Tea Association, China Tea Marketing Association, Indonesian Tea Marketing Association, Sri Lanka Tea Board and Japan Tea Association.
Mandate: Enhancing tea trade, cultural exchanges, technology exchanges as well as enhancing global consumption of tea, while creating a sustainability agenda for the future of Asian tea.
Background: The forging of this alliance comes in the aftermath of the signing of a MoU in December 2018 between the Indian Tea Association and China Tea Marketing Association to promote green and black tea consumption in major tea markets of Europe, the U.S., Russia and West Asia, besides India and China.
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