Bharat Tulip

About Bharat Tulip:

• Bharat Tulip (Traditional Artisans’ Upliftment Livelihood Programme)was launched in 2024.
• It is an initiative by the National Backward Classes Finance and Development Corporation (NBCFDC) under the Ministry of Social Justice and Empowerment.
• It is a transformative platform designed to empower marginalized artisans by integrating them into the global digital economy.
• Objectives:
  • Empower artisans with access to digital marketplaces               
  • Enable artisans to participate in domestic/global trade fairs, exhibitions, and fashion shows              
• Functions of Tulip:
  • E-Commerce Integration: Tulip collaborates with leading e-commerce platforms to expand artisans' reach and boost sales opportunities.                      
    Facilitating Sales: It enables artisans to sell high-quality products through digital marketplaces.
  • Quality Assurance: Ensuring rigorous quality checks so that only premium products are delivered directly to customers.                      
  • Skill Development: Providing essential training to artisans to improve craftsmanship and market readiness.                      
  • Global Outreach: Expanding artisans' presence on international B2C platforms to tap into global markets.                      
  • Participation in Fair: Offering artisans opportunities to showcase and sell their products at national and international fairs, opening new revenue streams.