BUREAU OF OUTREACH AND COMMUNICATION (BOC)

About: 

• Mandate: The Bureau of Outreach and Communication (BOC) is the nodal agency of the Government of India for advertising by various Ministries and organisations of Government of India, including public sector undertakings and autonomous bodies. 
  
  
• Established in: 1955.
  
  
• HQ: New Delhi. 
  
  
• BOC comprises three erstwhile media units of Ministry of I&B, viz namely Directorate of Advertising & Visual Publicity (DAVP), Directorate of Field Publicity (DFP) and Song & Drama Division(S&DD), all involved in interpersonal communication. 
  
  

Recent decision: 

• The revision would lead to an increase in rates of around 11 per cent over the rates of 2017 in respect of most of the private TV channels. It could be of higher percentage for some others, as per their reach and TV ratings. 
  
  
• Differential rate structures for news and non-news channels will be offered, depending upon their overall reach in the country. 
  
  
• The decision will also make it easier for TV channels to be empanelled with BOC to take advantage of the higher rates.