California’s new privacy law — the California Consumer Privacy Act (CCPA) — is first-of-its-kind data legislation, which went into effect on January 1.
About:
The law gives Californians new controls over how companies use their data. These controls include the right to access the data, the right to ask for its deletion, and the right to prevent its sale to third parties.
Coverage:
The law only applies to businesses with gross annual revenues of more than $25 million; those that buy, receive or sell the personal information of 50,000 or more consumers in California; or those that derive more than half of their annual revenue from selling consumers’ personal information.
The law applies to businesses collecting information of Californians; not just to businesses that operate in the state.
Penalty: Unintentional noncompliance will lead to fines of $2,500 per violation; intentional noncompliance will attract a penalty of $7,500 per violation.
Implications: Because of the global nature of the Internet, these changes will affect users worldwide. Even Indian companies that have customers in California would have to comply with the law.
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