Weavers from Chirala, famous for making silk sarees for centuries, are shifting towards making organic Khadi dress material for women in huge numbers.
Chirala:
Location: it is a coastal town in Prakasam District in Andhra Pradesh.
Nomenclature:
It was formally known as ‘Kshirapuri’ (Sea like a Milk).
it has been renamed as Chirala (Chira means saree).
It is commonly known as 'Mini Mumbai' for its textile market.
Chirala Saree:
The handloom industry over here centuries old and is famous for producing ‘Chirala silk sarees’ (it was even documented by Italian traveller Marco polo in his travelogue in 13th century).
These weavers are demanding a Geographical Indication (GI) tag to promote the product.
The reason for shift towards making Khadi dress material is due to tough competition in the era of global textile, impact of GST and not receiving GI tag.
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