About Co-branded Credit card:
- It is a card that is issued jointly by a card-issuer and a co-branding entity bearing the names and logos of both the partnering entities
- Usage: They can be used in any location where the card network is accepted, not just with the co-branding retailer.
- Features: They typically come with rewards or other benefits that are tied specifically to purchases made at the co-branding retailer and usually offer rewards or benefits for general purchases as well.
How Co-Branded Cards Work?
- Co-branded cards work like any normal credit card. They can be used for any purchase wherever cards in that network (such as Mastercard, Visa, American Express, or Discover) are accepted.
- Co-branded card relationships can be structured in a variety of ways. But basically, in order to issue a co-branded credit card, a merchant (such as a department store, gas station, or airline) or another organization (like a university or nonprofit) must partner with a financial institution, which provides the actual credit.
