The “COVID Teeka Sang Surakshit Van, DhanaurUddyam” campaign was virtually launched by Shri Arjun Munda, Minister forTribal Affairs, Government of India on 15th July, 2021 to accelerate the pace of Covid vaccination among tribal communities of India.
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TRIFED in collaboration with UNICEF and WHO has planned to roll out this campaign across the country, with the help of partner agencies at State level in tribal districts.
The campaign targets to leverage the 45,000 Van Dhan Self Help Groups (VDSHGs) of the Tribal Co-operative Marketing Development Federation of India (TRIFED) to promote livelihoods with health.
The campaign is based on 3 J’s Jeevan (Life)Jeevika (Livelihood)Jaagrookta (Awareness).
It employs awareness generation in local languages to promote vaccine uptake and COVID Appropriate Behaviour.
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