May 30, 2019

The International Cricket Council (ICC) launched the criiio campaign on the eve of the men's World Cup, bringing together 460 million people playing cricket globally to celebrate the magnificent diversity of cricket.


  • Around the world hundreds of millions of fans are playing cricket the way they like to – on the beach, in a carpark or gully or their backyard. 

  • So, Criiio is a celebration of all the brilliant and unique ways people play the cricket game which can be played anywhere, by anyone and at any time. 

  • The ICC asked the fans to join the social cricket tribe by sharing pictures and videos of where and how they play cricket across the world using the newly launched hashtag #criiio and visiting the site