Digital Publisher Content Grievances Council (DPCGC)

June 27, 2023

The Digital Publisher Content Grievances Council (DPCGC) recently recommended punitive action on an OTT platform, invoking the Information Technology Rules (2021).

About the Digital Publisher Content Grievances Council (DPCGC):

  • It is an independent self-regulatory body for Online Curated Content (OCC) providers.
  • It was set up under the aegis of Internet and Mobile Association of India (IAMAI).
  • DPCGC has been recognised and registered by the Ministry of Information & Broadcasting as Level II Self-Regulatory Body for publishers of OCC providers, under Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
  • The DPCGC has an Online Curated Content Publishers (OCCP) Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB] consisting of a chairperson and six members.
  • The GRB will be chaired by a retired Supreme Court/High Court judge, and the members will comprise eminent persons from the media and entertainment industry and experts from various fields, including child rights, minority rights, and media law.
  • Functions of GRB:
    • It will oversee and ensure the alignment and adherence to the Code of Ethics by the OCCP Council members.
    • Provide guidance to entities on the Code of Ethics.
    • Address grievances that have not been resolved by the publisher within 15 days.
    • Hear grievances/appeals filed by complainants.
  • DPCGC, through the GRB aims to usher in a redressal mechanism which will ensure a balance between addressing viewer complaints and showcasing content in free-speech environment without ad-hoc interventions

What is Online Curated Content (OCC) Platforms?

  • OCC Platforms are companies that carry on the business which curates and presents a wide variety of content by means of online video-on-demand platforms
  • Amazon Prime, Netflix, Hotstar, Zee5, etc, are examples of OOC Platforms operating in India. 
  • These platforms operate on the basis of a “pull model”, whereby customers have the choice of viewing content as per their own convenience.

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