eSARAS platform has significantly expanded its reach over the years and more than 8.62 crore women Self-Help Group members now have access to a digital storefront through eSARAS.
About eSARAS Platform:
It is developed by the Ministry of Rural Development under the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM).
eSARAS is the official online marketplace built exclusively for products made by women Self-Help Groups and their federations.
It has emerged as a flagship initiative that combines Digital India’s technological framework with grassroots entrepreneurship.
The platform lists local products across major categories:
Home and Living
Women's Apparel and Accessories
Men's Apparel and Accessories
Personal Care
Food Items
Kids Toys & Accessories
Features of eSARAS Platform:
It enables artisans to sell directly to consumers without relying on multiple intermediaries.
It is integrated with the Open Network for Digital Commerce (ONDC) and UMANG platform.
To cater to institutional and corporate buyers, the Ministry has introduced the premium “SARAS Shakti Collection”, a curated range of products.
Significance: It is positioning India’s rural artisans to compete in larger markets without losing the authenticity of their craft.
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