The 2019 Edelman Trust Barometer report, which was released ahead of the World Economic Forum meet in Davos, noted that the Global Trust Index witnessed a marginal increase of 3 points to 52.
About:
Released by: The Global Trust Index is annually released by communications marketing firm Edelman in Davos during the World Economic Forum (WEF).
Methodology:
The Index is the average per cent of trust in NGOs, business, government and media.
The findings are based on an online survey in 27 markets covering over 33,000 respondents. The fieldwork was conducted between October to November last year.
Key findings of Edelman Trust Barometer report:
The Global Trust Index has witnessed a marginal increase of 3 points to 52.
India is among the most trusted nations globally when it comes to government, business, NGOs and media. India was at the second place in the informed public category and third place in the general population category.
China topped the Trust Index among both the informed public and the general population segments.
In terms of trust in companies headquartered in each market, the most trusted are those from Switzerland, Germany and Canada. However, companies headquartered in India, Mexico and Brazil are the least trusted, followed by China and South Korea.
People hold more trust in “My Employer” than in any single institution.
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