About Ideas4LiFE portal:
- It was launched for inviting ideas related to products and services, which induce behavioral changes related to environment-friendly lifestyles.
- It aims to encourage and motivate students, faculty and research scholars to contribute their innovative ideas to the global initiative of Mission LiFE.
- It is a remarkable opportunity for inspired minds to participate in a global movement dedicated to environmental sustainability.
Key facts about Mission LiFE
- Mission LiFE, or Lifestyle for Environment, is an India-led global mass movement to nudge individual and community action to protect and preserve the environment.
- It was launched at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow in November 2021.
- The program hopes to “mobilize one billion Indians as well as people in other countries to become individuals who practice sustainable lifestyles.
- It emboldens the spirit of the P3 model, i.e., Pro Planet People.
- It aims at following a three-pronged strategy for changing people's collective approach towards sustainability,
- nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand)
- enabling industries and markets to respond swiftly to the changing demand (supply)
- to influence government and industrial policy to support both sustainable consumption and production (policy).
