India size report:
- Objective:
- A first-of-its-kind project, India Size aims to arrive at a standard Indian size for the ready-to-wear clothing industry, on the lines of the standardized sizes available in countries such as the US and the UK.
- A size chart that is specific to Indian consumers' measurements will be developed.
- Benefits:
- This will help Indian apparel manufacturers to tailor their cuts closer to the actual body measurements of consumers.
- The India Size project will benefit manufacturers, consumers and will also generate data for textile ministry.
Study of Apparel Consumption in India:
- The Textile Minister also launched a study of Apparel Consumption in India.
- Representing over 45,000 apparel manufacturers and retailers, Clothing Manufacturers Association of India (CMAI) will be conducting a study spread across three to six months, for arriving at an accurate assessment of the total apparel consumption in the country.
- This will result in more accurate business projections, better marketing strategies and investment into the industry.
- The report would be ready for release by July 2019.
