Jevons Paradox

Feb. 7, 2025

Recently, Microsoft CEO Satya Nadella discusses Jevons Paradox, noting that improved efficiency in AI may boost its demand and make it a commodity.

About Jevons Paradox:

  • It is the idea that technological progress that makes a resource cheaper or more efficient to use often leads to an increase in demand for that resource.
  • This refers to a form of induced demand wherein efficiency improvements in the use of a resource causes increased consumption of the resource rather than a decrease in its use.
  • Origin of Jevons Paradox:
    • It was proposed by the English economist, William Stanley Jevons, in his 1865 book The Coal Question.
    • Jevons observed that the efficient use of coal made possible by technology actually caused more coal to be extracted and consumed rather than allowing the preservation of existing reserves.
    • Technological progress, in other words, only allows people to satisfy demands that could not be satisfied earlier in the absence of an appropriate technology.
  • Examples of Jevons Paradox:
    • Fuel Efficiency and Vehicle Usage: Vehicle fuel efficiency improvements can also increase consumption. When cars become more fuel-efficient, the cost of driving per mile decreases, making it more affordable for individuals to use their vehicles — often increasing vehicle miles travelled, offsetting any energy conservation benefits from improved fuel efficiency.
    • Digital Technology and Energy Consumption: The rise of digital technology and the internet has undoubtedly brought numerous benefits to society. Yet, the proliferation of intelligent devices and data centres has substantially increased energy consumption. 

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