About Kasturi Cotton Bharat:
- It is a joint initiative by the Ministry of Textiles, the Cotton Corporation of India, Trade Bodies & Industry.
- Objective: To work on the principle of self-regulation by owning complete responsibility of Branding, Traceability and Certification of Indian Cotton to enhance its’ competitiveness in the global market and create a sustainable ecosystem for all stakeholders involved.
- The website provides a digital platform for necessary information and updates on this initiatives and highlights the registration process for ginners to produce Kasturi Cotton Bharat Brand.
- All the ginners in the country have been empowered to produce Kasturi Cotton Bharat brand as per stipulated protocol.
- Besides this, to provide complete traceability of Kasturi Cotton Bharat across the supply chain, QR based certification technology will be used at each stage of the processing and a blockchain based software platform will provide end to end traceability and transaction certificate.
- The Cotton Textiles Export Promotion Council (TEXPROCIL) the apex body has been designated as the implementing agency for Traceability, Certification and Branding of "KASTURI Cotton India".
