#LOOREVIEW CAMPAIGN

Sept. 29, 2018

The Ministry of Housing and Urban Affairs, under the aegis of Swachh Bharat Mission – Urban (SBM – U), has partnered with Google to launch the Loo Review campaign.

About:

Objective of the joint campaign – to be run throughout October and November 2018 – is to increase the awareness and ease of locating public toilets across India.
The campaign aims to encourage Local Guides in India to rate and review public toilets on Google Maps, and use the hashtag #LooReview for the chance to be featured on Google Local Guides’ social channels.
The feedback provide by local guides through the Loo Review campaign will press upon the Urban Local Bodies to take proactive steps to improve public toilet facilities across the country.”

500+ cities in India with more than 30,000 toilets with the name of “SBM Toilet” are currently live on Google Maps.

Source : PIB