About Made in India Label Scheme:
- It is an initiative that lends support to the manufacturing industry by building a brand reputation, stronger identity and wider reach for made in India products.
- Aim: To strengthen the reputation of the products manufactured in India. It also guarantees authenticity of the products originating from India and/or crafted with locally sourced raw materials.
- This is a voluntary certification scheme to help manufacturers demonstrate that their products are manufactured in India and are of good quality.
- The label displays a QR code and a logowith the information around location of manufacturing, validity of the label and other product specific information.
- The initiative is being led by the Department for Promotion of Industry and Internal Trade (DPIIT).
- The Quality Council of India and the India Brand Equity Foundation are actively collaborating with DPIIT in an advisory capacity.
- Objectives of the Made in India Label Scheme
- The scheme provides identity to the product based on its origin
- It develops a mechanism to qualify and brand the products of Indian origin
- It also supports in recognising the products of Indian origin in domestic as well as international market
- The Made in India Label strength the positioning of the product in the competitive market, as the label would indicate authenticity, quality and differentiation among other products.
- Eligibility Criteria
- Manufacturers and producers who manufacture or assemble their products wholly or substantially in India.
- Each product has a specific quality and manufacturing criteria set by relevant regulatory bodies which needs to be met before obtaining the permission.
