MICE INDUSTRY IN INDIA

About:

• MICE is an acronym for Meetings, Incentives, Conferences and Exhibitions.
  
  
• MICE is one of the important segments of business tourism, which also overlaps with leisure tourism.
  
  
• Despite having huge potential, India’s position is relatively low with just about 1% of global MICE business. India doesn’t have large convention centres or single halls with capacities to hold 7,000 to 10,000 people, unlike countries like Thailand that is a major global MICE destination.
  
  
• Ministry of Tourism has been actively working on promotion and development of this niche area of tourism and thus had accordingly formulated a Draft National Strategy and Roadmap for Promotion of MICE Industry in India.