Recently, the Union Minister for Development of North Eastern Region (MDoNER) together with the Hon'ble Chief Minister of Assam launched Mission "Senehjori" – Assam Muga Silk USP.
About Mission Senehjori:
It is a comprehensive cluster-based initiative aimed at transforming Assam's unique Muga silk sector into a globally competitive, high-value luxury textile ecosystem.
Objective: It seeks to strengthen the entire Muga silk value chain from host-plant cultivation and silkworm seed production to reeling, weaving, branding, export promotion, digital traceability and tourism.
It is anchored by the MDoNER in convergence with the Government of Assam, Central Silk Board, Ministry of Textiles and other Central Ministries/ organizations.
Key Features of Mission Senehjori:
Cluster Based Approach: It adopts a cluster-based approach covering major Muga silk producing districts of Assam.
Infrastructure& Institutional Support: It envisages strengthening host plant ecology, establishing modern reeling infrastructure, promoting Farmer Producer Organisations (FPOs), creating Common Facility Centres (CFCs).
Branding: It enforces GI authentication and building global market access under the unified brand identity "Senehjori".
Convergence Model: It has been conceptualised on the principle of "whole-of-government" approach, with convergence across Central Ministries, the Government of Assam, technical institutions and private-sector partners.
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