About the MSME TEAM Initiative:
- It has been launched under the "Raising and Accelerating MSME Productivity (RAMP)" Programme.
- It is aimed to enable MSMEs to embrace digital commerce and expand their market presence.
- Funding: The initiative has a budget of ₹277.35 crore over 3 years.
- Targeted beneficiaries: It will cover 5 lakh micro and small enterprises, with 50 per cent of these being women-led businesses.
- It will focus on:
- Connecting MSMEs with the ONDC Network
- Providing access to digital storefronts, integrated payment systems and logistics support
- Reducing operational barriers and helps businesses tap into wider customer bases
- Formalizing operations and establishing digital transaction histories, which will enhance the credibility and trust of participating MSMEs
- Over 150 workshops will be held across Tier 2 and Tier 3 cities, targeting key MSME clusters, with special attention to women and SC/ST-led enterprises.
- Significance: These workshops will guide businesses through the process of joining the ONDC Network, creating compliant digital catalogues and using the ecosystem to its full potential.
