About MyLIC and Super Sales Saathi:
- These are two advanced mobile applications launched by Life Insurance Corporation of India (LIC); MyLIC for customers and Super Sales Saathi for its vast network of
- MyLIC App:
- It offers a comprehensive, 360-degree digital experience, integrating multiple services into a single platform.
- Designed to reduce paperwork and improve convenience, it empowers policyholders to manage their insurance needs
- Key features include:
- View and manage entire insurance portfolio in one place
- Instant premium payments
- Real-time tracking of policy benefits
- Paperless policy loans
- Online policy updates and revival of lapsed policies
- Digital purchase of new insurance plans
- Fast and secure e-KYC
- The app aims to put customers in control of their financial protection journey while ensuring faster and more transparent services.
- Super Sales Saathi App:
- It is tailored for LIC's intermediaries and agents, enabling them to enhance productivity and customer service through advanced digital tools.
- Key capabilities include:
- Digital sales and marketing tools
- Real-time policy status tracking
- Automated reminders for follow-ups
- Integrated communication with customers
- AI-driven insights to improve customer value
- Digital sales kits and product explainers
- Performance dashboards for tracking targets and achievements
- This platform is expected to significantly improve efficiency across LIC's vast distribution network.
- Both applications are built on LIC's DIVE (Digital Innovation & Value Enhancement) platform, which provides a secure, integrated, and scalable digital infrastructure.
- The platform is designed to deliver a seamless experience across customers, intermediaries, and employees—ensuring faster processing, enhanced security, and improved service delivery.
