The Khadi and Village Industries Commission (KVIC) has rolled out a unique project to produce Neera and Palm jaggery which has huge potential to create employment.
About:
The project that aims at promoting Neera as a substitute to soft drinks while also creating self-employment to Adivasis and traditional trappers was launched at Dahanu in Palghar district of Maharashtra.
Neera, extracted from palm trees before sunrise, is a nutrient-rich health drink consumed in many states. However, due to lack of institutionalized market technique, the commercial production and large scale marketing of Neera has not commenced yet.
There are about 10 crore palm trees across the country and a wide range of products like candies, milk chocolates, palm cola, ice-cream and traditional sweets can be produced from neera if properly marketed.
India has an abundance of palm fields in states like Maharashtra, Gujarat, Goa, Daman & Diu, Dadra and Nagar Haveli, Tamil Nadu, Uttar Pradesh and Bihar that can make India a leading producer of Neera globally.
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