NEERA

About:

• The project that aims at promoting Neera as a substitute to soft drinks while also creating self-employment to Adivasis and traditional trappers was launched at Dahanu in Palghar district of Maharashtra.
  
  
• Neera, extracted from palm trees before sunrise, is a nutrient-rich health drink consumed in many states. However, due to lack of institutionalized market technique, the commercial production and large scale marketing of Neera has not commenced yet.
  
  
• There are about 10 crore palm trees across the country and a wide range of products like candies, milk chocolates, palm cola, ice-cream and traditional sweets can be produced from neera if properly marketed.
  
  
• India has an abundance of palm fields in states like Maharashtra, Gujarat, Goa, Daman & Diu, Dadra and Nagar Haveli, Tamil Nadu, Uttar Pradesh and Bihar that can make India a leading producer of Neera globally.