About One District One Product (ODOP) Initiative:
- It was launched by the Ministry of Food Processing Industries in 2018.
- Objective: To help districts reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially, in rural areas.
- The initiative aims to select, brand, and promote at least One Product from each District of the country for enabling holistic socioeconomic growth across all regions.
- ODOP Initiative aims to turn every district in India, into an export hub through promotion of the product in which the district specialises.
- The initiative plans to accomplish this by scaling manufacturing, supporting local businesses, finding potential foreign customersand so on, thus helping to achieve the ‘Atmanirbhar Bharat’ vision.
- The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.
- This initiative is carried out with the ‘Districts as Exports Hub’ initiative by the Directorate General of Foreign Trade (DGFT), Department of Commerce.
- Process:
- Under the ODOP initiative, all products have been selected by States/UTs by taking into consideration the existing ecosystem on the ground, products identified under Districts as Export Hubs (DEH), and GI-tagged products.
- The finalized list is communicated to the Department for Promotion of Industry and Internal Trade (DPIIT) by the relevant Department of States/UTs.
- All activities including exhibitions, capacity building, etc. are undertaken at the State/UT and district level, in consultation and coordination with the States/UTs.
