SĀNJHI – MUJH MEIN KALĀKĀR’

About:

• Objective: The Web Campaign ‘SĀNJHI - MUJH MEIN KALĀKĀR’ is an initiative to promote the Intangible Cultural Heritage (ICH) of the country by direct public-participation.
  
  
• Strategy: Under this unique talent search, participant will showcase their talent in the fields of music, dance, drama, puppetry, folk and tribal arts, culinary skills, painting, sculpture etc.
  
  
• Coverage: It promotes the following forms that are aligned with the domains of intangible cultural heritage (ICH) as per the Convention of Safeguarding the ICH under UNESCO –
  • Oral traditions and expressions, including language;
    
    
  • Performing arts;
    
    
  • Social practices, rituals and festive events;
    
    
  • Knowledge and practices concerning nature and the universe;
    
    
  • Traditional craftsmanship
    
    
  
  
  
• First phase:
  • The first phase of this campaign was earlier initiated in November 2018 during Diwali season under which people uploaded various audios and videos for music, dance, poetry recitation etc. and images for visual art forms like painting, craftwork etc.
    
    
  • More than 500 entries were received from various regions of the country. A Screening Committee considered many as worthy for further promotion and commendation.
    
    
  
  
  
• Second phase: The second phase has been launched around the harvest festival season of January, which is celebrated all across the country as Makar Sankranti, Pongal, Lohri, Bhogali Bihu, Torgya, Uttarayan, Attukkal Pongal etc.