Jan. 17, 2021

With a view to create awareness among the consumers of fossil fuels, Petroleum Conservation Research Association (PCRA), Ministry of Petroleum and Natural Gas launched ‘SAKSHAM’, a month long campaign, highlighting the adverse health and environmental impacts of increasing carbon footprints.


  • ‘SAKSHAM’s idea is to convince consumers to switch to cleaner fuels and bring in behavioural change to use fossil fuel intelligently.

  • The campaign will also spread awareness about 7 key drivers that Prime Minister Narendra Modi recently mentioned, saying that collectively these would help India move towards cleaner energy.

  • The key drivers include
    • moving towards a gas-based economy,

    • cleaner use of fossil fuels,

    • greater reliance on domestic sources to drive bio-fuels,

    • achieving renewable targets with the set deadlines,

    • increased use of electric vehicles to decarbonize mobility,

    • increased use of cleaner fuels like Hydrogen, and

    • digital innovation across all energy systems.

Source : PIB