SAKSHAM

Jan. 17, 2021

With a view to create awareness among the consumers of fossil fuels, Petroleum Conservation Research Association (PCRA), Ministry of Petroleum and Natural Gas launched ‘SAKSHAM’, a month long campaign, highlighting the adverse health and environmental impacts of increasing carbon footprints.

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‘SAKSHAM’s idea is to convince consumers to switch to cleaner fuels and bring in behavioural change to use fossil fuel intelligently.
The campaign will also spread awareness about 7 key drivers that Prime Minister Narendra Modi recently mentioned, saying that collectively these would help India move towards cleaner energy.
The key drivers include
- moving towards a gas-based economy,
- cleaner use of fossil fuels,
- greater reliance on domestic sources to drive bio-fuels,
- achieving renewable targets with the set deadlines,
- increased use of electric vehicles to decarbonize mobility,
- increased use of cleaner fuels like Hydrogen, and
- digital innovation across all energy systems.