SAMARTH Campaign:
- It was started on 1st February 2023 and will continue till 15 August 2023 under the Azadi Ka Amrit Mahotsav.
- The key thrust of the campaign is to promote Digital Transactions in rural areas, particularly among women.
- Minster praised the significant reduction in Non-Performing Assets (NPA) of Self-Help Groups (SHGs), which has decreased from 9.58% in 2013 to below 2% presently.
- The event witnessed unveiling of a compendium of 75 Inspirational Tales of BC Sakhis along with live testimonies of transformations in the lives of BC Sakhis who narrated before the august gathering their success stories.
- Deendayal Antyodaya Yojna- National Rural Livelihoods Mission (DAY-NRLM) will help to achieve the goals of this compaign.
DAY- National Rural Livelihoods Mission:
- It was launched by the Ministry of Rural Development, Government of India in June 2011 as a restructured version of Swarna Jayanti Gram Swarozgar Yojna (SGSY).
- Aim: It aims at creating efficient and effective institutional platforms of the rural poor enabling them to increase household income through sustainable livelihood enhancements and improved access to financial services.
- The program was renamed Deendayal Antayodaya Yojana (DAY-NRLM) in November 2015.
