Saras Aajeevika Mela

Oct. 28, 2023

Recently, the union Minister of State for Rural Development, Consumer Affairs, Food, and Public Distribution inaugurated the popular SARAS Mela Gurugram.

About Saras Aajeevika Mela:

  • It is an initiative by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) of Ministry of Rural Development.  
  • Aim: To bring the rural women Self Help Group members under one platform to showcase their skills, sell their products, and help them build linkages with potential market players.
  • It is organised by the Ministry of Rural Development and National Institute of Rural Development and Panchayati Raj (NIRDPR)

Key facts about DAY-NRLM

  • It is a flagship rural poverty alleviation program of the Government of India.
  • It addresses multiple dimensions of The programme aims to reach out to 10 Crore rural poor households and organise one woman member from each rural household into affinity-based women SHGs.
  • These SHGs provide close, long-term handholding support to their members, enabling them to access financial services from banks, diversify and stabilise their livelihoods, and effectively access their entitlements with ease.
  • Objective: To ensure that each family is able to achieve household food security and have more than one stabilised livelihood source.
    • The Mission seeks to achieve its objective through investing in four core components, viz.,
    • Social mobilisation, promotion, and strengthening of self-managed and financially sustainable community institutions for the rural poor.
    • Financial inclusion of the rural poor
    • Sustainable livelihoods; and
    • Social inclusion, social development, and convergence

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