In a historic decision, Information and Broadcasting Minister Rajyavardhan Rathore launched 'Sharing of All India Radio News with Private FM broadcasters' in New Delhi.
About:
Private FM channels can now carry All India Radio (AIR) News free of cost on trial basis up to 31st May of 2019.
News Services Division of All India Radio has permitted its news bulletins in English and Hindi to be carried in unaltered form by Private FM Channels as per certain terms and conditions.
The Private FM Broadcasters will have to carry AIR News bulletins either simultaneously or deferred live by not more than 30 minutes.
Nearly one hundred private FM radio stations have registered to carry All India Radio News bulletins.
President, Association of Radio Operators of India, thanked the Government for accepting the long-standing demand of private radio broadcasters to present news on their platform.
Significance:
Although Akashwani already has its own FM channels such as FM gold and FM Rainbow, but the private channels are huge in number and all across the country.
By getting All India Radio news on their platform, government is reaching a new demographic and that is very, very significant.
A common citizen can now listen to news in any FM channel. This step is a collaborative effort of bringing together all the Radio Stations of India to inform, educate and empower people.
Public Service Broadcaster also plays a key role in taking the Governments schemes to the beneficiaries.
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