Prime Minister Narendra Modi launched the “Swachhata Hi Seva” (“cleanliness is service”) campaign.
Context:
The campaign has been launched to push for greater public participation in Swachh Bharat Abhiyan which was launched on October 2, 2015.
It is being organized in the run up to the fourth anniversary of the Swachh Bharat Mission, on October 2nd, 2018, which will also mark the commencement of the 150th year celebrations of Mahatma Gandhi.
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