Since its inception in September, 2018, the Union government’s tobacco Quitline, for counselling in south Indian languages, has received more than 5 lakh calls.
Tobacco Quitline:
The helpline 1800-11-2356 — started by the Union Health Ministry in April last year — is displayed on all tobacco products.
The toll free Tobacco Quit-line Services [1800-11-2356] provides counseling and strategies for quitting tobacco use.
Subsequently, the south Indian regional languages cell, NIMHANS Tobacco Quitline was started on September 11. It is monitored by National Institute of Mental Health and Neurosciences (NIMHANS) in Bengaluru.
mCessation Programme:
The Centre’s ‘mCessation’ Programme to quit tobacco is a text messaging programme for mobile phone users. A person looking to quit tobacco can give a missed call to 011-22901701 after which, they will be sent a series of messages over several months.
In a 2018 report published by the peer-reviewed online journal BMJ Innovations it was reported that the ‘mCessation’ programme in India had seen a 19% quit rate (estimated as not used any tobacco in the past 30 days).
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