Tribal Cooperative Marketing Development Federation of India Limited (TRIFED)

About TRIFED:

• It is an organization under the Ministry of Tribal Affairs, Government of India, dedicated to the socio-economic development of tribal communities.
• It was established in 1987 under the Multi-State Cooperative Societies Act, 1984, by the Government of India as a national-level cooperative body.
• Mandate: Bringing about the socio-economic development of the tribals of the country by institutionalizing the trade of Minor Forest Produce (MFP) & Surplus Agricultural Produce (SAP) collected/cultivated by them.
• Objectives:
  • To act as a facilitator and service provider for the tribal community to uplift production
  • Provide training to enhance artistic skills with modern technology to meet the requirements of the global market
  • To increase the promotion of tribal art and crafts for a stable livelihood
  • To identify target groups to monitor and evaluate the process and activities and provide input to the Ministry
• The approach involves capacity building of the tribal people through sensitization, formation of Self Help Groups (SHGs), and imparting training to them for undertaking a particular activity, exploring marketing possibilities in national as well as international markets, creating opportunities for marketing tribal products on a sustainable basis, and creating a brand.
• Retail Marketing:
  • TRIFED has been doing the retail marketing of tribal products under the brand name of TRIBES INDIA.
  • TRIFED promotes and creates a sustainable market through retail outlets, exhibitions such as Aadishilp, Aadichitra, OCTAVE; international fairs, and e-marketing.
• TRIFED has also been entrusted by the Govt. of India to implement its proposed Minimum Support Price Scheme for Minor Forest Produce.