About Tribal Cooperative Marketing Development Federation (TRIFED):
- It is a national-level organisation under the Ministry of Tribal Affairs, primarily engaged in the development and marketing of tribal handicrafts and natural products.
- It came into existence in 1987 and got registered under the Multi-State Cooperative Societies Act, 1984 (now the Multi-State Cooperative Societies Act, 2002).
- The main mandate of TRIFED is capability enhancement for Tribals, promotion of tribal products, and creation of marketing opportunities for the Tribals with a view to ensuring remunerative prices for their products and augmenting their income on a sustainable basis.
- Objectives:
- To develop the socio-economic welfare of the tribal community.
- To act as a facilitator and service provider for the tribal community to uplift production.
- Provide training to enhance artistic skills with modern technology to meet the requirements of the global market.
- To increase the promotion of tribal art and crafts for a stable livelihood.
- To identify target groups to monitor and evaluate the process and activities and provide input to the Ministry.
- Retail Marketing:
- TRIFED has been doing the retail marketing of tribal products under the brand name “TRIBES INDIA”.
- TRIFED promotes and creates a sustainable market through retail outlets, exhibitions such as Aadishilp, Aadichitra, and OCTAVE, international fairs, and e-marketing.
- TRIFED has also been entrusted by the Government of India to implement its proposed Minimum Support Price Scheme for Minor Forest Produce.
- Head Office: New Delhi
- It has a network of pan India Regional Offices and a chain of TRIBES INDIA Retail Outlets.
