What is a Trademark?

About:

• A trademark is a distinctive sign or indicator used by a business organisation to distinguish its products or services from those of other entities.
• It serves as a badge of origin exclusively identifying a particular business as a source of goods or services.
• Trademark infringement is the unauthorised usage of a sign that is identical or deceptively similar to a registered trademark.

What is a strong trademark?

• A mark is said to be strong when it is well-known and has acquired a high degree of goodwill.
• The degree of the protection of any trademark changes with the strength of the mark; the stronger the mark, the higher the requirement to protect it.