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What is Drop Shipping?

June 16, 2026

The success of Amazon, the largest e-commerce retailer in the world, can be credited at least in part to drop shipping practices.

About Drop Shipping:

  • Dropshipping is a retail business model in which a seller accepts customer orders without keeping the products in stock.
  • Instead, when a customer places an order, the seller purchases the product from a third-party supplier, who then ships it directly to the customer.
  • A dropshipper is an intermediary between consumers and suppliers, curating and promoting the goods that suppliers ship to customers.
  • Many businesses prefer dropshipping because it removes costs like warehouse storage and unsold inventory.
  • The dropshipping model is attractive to smaller retailers and entrepreneurs because it requires relatively little capital investment and overhead.
  • Drop-shipping is not illegal, but there can be problems for buyers and sellers.

●   How Does Drop-Shipping Work?

  • The company signs an agreement with a wholesaler, manufacturer, or other retailer to provide the goods it advertises.
  • Customers place orders
  • The company receives the order.
  • The customer receives an order confirmation.
  • The company forwards the order to the wholesaler, manufacturer, or other retailer.
  • The wholesaler, manufacturer, or other retailer ships the order.
  • Customers receive their product.

● Example:

  • You list a phone case on your website for ₹500.
  • A customer buys it for ₹500.
  • You order it from a supplier for ₹300.
  • The supplier ships it directly to the customer.
  • Your gross profit is ₹200 (before marketing and other costs).

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