What is Market Access Initiative (MAI) Scheme?

Jan. 27, 2024

Ahead of the interim Budget 2024, exporters have urged the government to allocate funds worth $3.88 billion for the Market Access Initiative (MAI) scheme.

About Market Access Initiative (MAI) Scheme:

  • It is an export promotion scheme envisaged to act as a catalyst to promote India’s exports on a sustained basis. 
  • The scheme is formulated on focus product-focus country approach to evolve specific markets and specific products through market studies and surveys
  • Assistance would be provided to Export Promotion Organizations/Trade Promotion Organizations/National Level Institutions/ Research Institutions/Universities/Laboratories, Exporters etc., for the enhancement of exports through accessing new markets or through increasing their share in the existing markets.
  • Under the Scheme, the level of assistance for each eligible activities has been fixed.
  • The following activities will be eligible for financial assistance under the Scheme:
    • Marketing Projects Abroad
    • Capacity Building
    • Support for Statutory Compliances
    • Studies
    • Project Development
    • Developing Foreign Trade Facilitation web Portal
    • To support Cottage and handicrafts units
  • Eligible Agencies: Departments of Central Government and Organisation of Central/State Governments including
    • Indian Missions abroad
    • Export Promotion Councils
    • Registered trade promotion Organisation
    • Commodity Boards
    • Apex Trade Bodies recognized under Foreign Trade Policy of Govt of India
    • Recognized Industrial & Artisan Clusters
    • Individual Exporters (only for statutory compliance etc.)
    • National Level Institutions (e.g. Indian Institutes of Technology (IITs), Indian Institutes of Management (IIMs), National Institute of design (NIDs), NIFT etc.)/ Research Institutions/Universities/ Recognized laboratories, etc.
  • The funding for each project will be on cost-sharing basis with the sharing pattern ranging from 65% to 50% at the minimum.
  • It is administered by the Ministry of Commerce and Industry, Government of India, through the Directorate General of Foreign Trade (DGFT).