What is PB-SHABD Platform?

March 14, 2024

Union Minister of Information and Broadcasting launched PB-SHABD, a news sharing service from Prasar Bharati.


  • Prasar Bharti - Shared Audio Visuals for Broadcast and Dissemination (PB-SHABD) platform has been designed to provide daily news feeds in video, audio, text, photo and other formats to the subscribers from media landscape.
  • It is powered by the vast network of Prasar Bharati reporters, correspondents and stringers, the service would bring you the latest news from different parts of the country.
  • It will be a single point source of news content for all organizations. SHABD service is being offered free of cost for the first year as an introductory offer and will provide news stories in all major Indian languages across fifty categories.
  • The shared feeds can be used for customized storytelling across different platforms. As an introductory offer, the services would be available free of cost and help the smaller newspapers, TV channels and digital portals immensely.

What is Prasar Bharti?

  • It is the Public Service Broadcaster of the country.
  • It is a statutory autonomous body established in 1997 under the Prasar Bharati Act.
  • Objective: To conduct public broadcasting services intended to inform and entertain the public.
  • It comprises the Doordarshan Television Network and All India Radio, which were earlier media units of the Ministry of Information and Broadcasting.
  • Headquarter: New Delhi