What is the Open Network for Digital Commerce (ONDC)?

March 7, 2023

Union Minister of Commerce and Industry recently said that the ONDC will help small retailers survive the onslaught of large tech-based e-commerce companies.

About Open Network for Digital Commerce (ONDC):

  • It is an open-source network set up to enable buyers and sellers to transact with each other irrespective of the e-commerce platform on which either of them are registered.
  • It is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry.
  • It comprises of buyer-side apps where consumers can place orders, seller-side apps that onboard merchants and display their listings, and logistics platforms that handle deliveries.
  • Aim:
    • To promote open networks for all aspects of exchange of goods and services over digital or electronic networks
    • To create new opportunities, curb digital monopolies and by supporting micro, small and medium enterprises and small traders and help them get on online platforms.
    • It seeks to democratise digital or electronic commerce, moving it from a platform-centric model to an open-network.
  • Benefits:
    • It offers small retailers an opportunity to provide their services, and goods to buyers across the country through an e-commerce system.
    • ONDC enables merchants to save their data to build credit history and reach consumers.
    • It is expected to digitise the entire value chain, promote inclusion of suppliers, derive efficiencies in logistics and enhance value for consumers.
    • ONDC protocols would standardize operations like cataloguing, inventory management, order management and order fulfilment.