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Womaniya Initiative

Jan. 17, 2026

Recently, the Government e-Marketplace (GeM) marked seven years of the Womaniya initiative.

About Womaniya Initiative:

  • It was launched in 2019.
  • It is a flagship programme aimed at strengthening the participation of women-led Micro and Small Enterprises (MSEs) in public procurement.
  • Womaniya was conceived to address the limited access of women entrepreneurs and Self-Help Groups (SHGs) to government markets.
  • It spurs Women entrepreneurship by aligning them with opportunities to sell their products to various Government ministries, departments and institutions.
  • By providing a direct, transparent and fully digital interface with government buyers, the initiative eliminated intermediaries and reduced entry barriers that had historically constrained participation.
  • Impact: The initiative seeks to develop women entrepreneurship to achieve gender-inclusive economic growth. 

What is GeM Portal?

  • Government e-Marketplace, shortly known as GeM, is a digital platform that enables buying and selling of goods and services.
  • It is the Public Procurement Portal for procurement of goods and services for all Central Government and State Government Ministries, Departments, Public Sector Units (PSUs) and affiliated.
  • It was launched in August 2016, by the Ministry of Commerce & Industry.
  • The sole purpose of GeM is to enhance efficiency; transparency and speed in public procurement.
  • GeM Marks Seven Years of Womaniya Initiative to Strengthen Women-Led MSE Participation in Public Procurement.

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